Sauer to Exhibit at NASGW

San Antonio, Texas (October 21, 2019) – J. P. Sauer & Sohn, Germany’s oldest gunmaker, is exhibiting for the first time at the National Association of Sporting Goods Wholesalers (NASGW) Expo in Orlando, Florida.   The Expo runs October 22 – 25, and the Sauer team will have their new, high-performance Sauer S100 line of rifles on display, among other models.  This includes the Sauer S100 Classic XT, Ceratech, Pantera, Fieldshoot, Cherokee and Atacama models in a wide array of chamberings including 6.5 Creedmoor and 6.5 PRC.

“We are excited to exhibit at NASGW for the first time in our company’s history and welcome all attendees to our booth,” said Jens Krogh, Vice President of Sales and Marketing for Blaser Group.  “In addition to the current line of Sauer rifles, we will also be previewing some exciting new product for 2020.”

The extended line of SAUER 100 rifles are perfect for those who have a limited budget yet still expect maximum performance and style.  With an MSRP starting at $799, Sauer offers numerous options in the S100 to meet shooters’ needs in the field and on the range. Each rifle features a crisp, user adjustable single-stage trigger, three-position safety, cold hammer-forged SAUER barrel, and smooth action bolt.   These rifles are also designed for accuracy, delivering a guaranteed five-shot sub-MOA performance. 

Sauer is Booth # 223 at NASGW.

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About Blaser Group                

The Blaser Group is the official U.S. importer for iconic German firearms brands Blaser, Mauser and J.P. Sauer; English gunmaker John Rigby & Co.; and Minox optics.   Established in 2006, the company which is based in San Antonio, Texas works with over 200 authorized Blaser Group dealers across all North American states, with this figure continually growing. Today the Blaser Group’s industry-leading product portfolio includes bolt-action, combination rifles and over-and-under shotguns designed specifically for game hunters and competitive target shooters. Its custom shop offers exclusive engravings, design work and custom finishing for bespoke guns. With recent innovations, Blaser Group has gone on to expand its product portfolio into cutting edge optics and accessory lines. For more information about the company and product lines, visit:

Keith Finch
Keith is the Editor-in-Chief of GAT Marketing Agency, Inc. A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009, he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.