Henry Repeating Arms Sponsoring Kevin Harvick’s Xfinity Series Ride at Road America

RICE LAKE, WI – June 30, 2021

Wisconsin-based firearms manufacturer Henry Repeating Arms is announcing primary sponsorship of Kevin Harvick’s entry for the Henry 180 NASCAR Xfinity Series race at Road America (Wi.) on July 3 with the #99 B.J. McLeod Motorsports Henry Repeating Arms Ford Mustang.

The partnership marks Henry Repeating Arms’ 5th primary sponsorship of a NASCAR Xfinity Series car. Additionally, its return to Road America marks the 2nd consecutive year as the race title sponsor.

Henry Repeating Arms operates a 135,000+ square foot facility in Rice Lake, Wisconsin, manufacturing rifles and shotguns a few hours west of Road America. Over 100 Henry employees and their families are attending the race in addition to Henry ambassador and UFC fighter Donald “Cowboy” Cerrone. Henry Repeating Arms also invited 180 active-duty members or veterans of the U.S. military to attend free of charge.

Fans attending the race will have the opportunity to win one of two custom Henry 180 Edition rifles in a giveaway at Henry’s fan experience display trailer. The prize rifles are identical to those presented at victory lane to the pole qualifying winner and the race winner.

“We are counting down the days until we can get out to Road America for what is going to be a huge, patriotic weekend. You can’t go wrong with the mix of guns, gears, and fireworks right in our back yard at one of the beautiful motorsports venues in the country,” . . . “We are big Harvick fans, so to have him behind the wheel is exciting for us. Being first through the checkered flag in the Henry car at the Henry 180 would be the cherry on top.

No pressure, Kevin.” says Anthony Imperato, President and Owner of Henry.

The Henry 180 NASCAR Xfinity Series race will be televised live at 2:30 PM ET on NBC, Saturday, July 3.

Keith Finch
Keith is the former Editor-in-Chief of GAT Marketing Agency, Inc. He got told there was a mountain of other things that needed doing, so he does those now and writes here when he can. editor@gatdaily.com A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. Teaching since 2009, he covers local concealed carry courses, intermediate and advanced rifle courses, handgun, red dot handgun, bullpups, AKs, and home defense courses for civilians, military client requests, and law enforcement client requests.