Ummmmm… Ok… Have fun with that..

In the greatest thing I’ve seen on the internet today, South Dakota has apparently embraced the drugs. The hard ones. They’re on Meth!

Okay, they aren’t actually on the Meth (well, that I know of.. maybe) but the campaign they spent $449,000 to launch certainly didn’t go through any marketing proofing and has instead delivered us internet hilarity.

Is this firearm related?


But it’s funny. It has made my life better for reading it.

The entire state is on Meth. On combating the methamphetamine epidemic… totally what they meant.

It is what they meant. The young users of illicit substances in South Dakota are reportedly at twice the rate of the national average and with substance abuse being closely linked to early deaths and violent crimes associated with acquiring the drugs.. it is a problem. Addicts routinely use dangerous and often violent methods for feeding their habits.

However, marketing a message is often more critical than the message itself. Combating addiction is vital, but this campaign has derailed itself with poor message management.

Why is this relevant to us in the gun space? Because message clarity and management is vital to our efforts to communicate clearly with an undereducated general population. Imagine seeing, “Murder. We’ll take care of it.” slapped up beside a man with a badge and a gun advertised through Chicago… or Texas right now.

All the bad.

Keith Finch
Keith is the former Editor-in-Chief of GAT Marketing Agency, Inc. He got told there was a mountain of other things that needed doing, so he does those now and writes here when he can. A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. Teaching since 2009, he covers local concealed carry courses, intermediate and advanced rifle courses, handgun, red dot handgun, bullpups, AKs, and home defense courses for civilians, military client requests, and law enforcement client requests.