True Velocity – Now with more ‘Merica

In a baffling uninformative email, True Velocity, the makers of the still rather failure to launch polymer cased ammunition of extraordinary expense, have sent out this.

True Velocity’s special edition Patriot rounds represent the first time that private labeled ammunition has been a reality. Visit to order yours while supplies last!

That was it. That was the entirety of the email under the subject line Private Labeled Ammunition.

I… don’t know what that means. Private labeled ammunition? Like you can print whatever little graphic I want on the plastic?


I guess.

It’s still $65/20 of .308 Win match and with a less than stellar ignition report from the few folks I know who’ve been able to try it.

Meanwhile if you click that image, or here, that’s Gold Medal Match for $34 (as of this writing and stock levels)

So… why? We keep being told polymer cased ammunition is a serious advance in technology that improves over metallic case and yet when it hits my inbox this feels like a gimmick. Why does this feel like a reskin of the collector edition sets that were even more expensive than this new UberPatriot edition?

Look! Flag! ‘Merica! Eagle Screeches! We can put labels on polymer cases in case you want these disposable ammunition cases to be… labeled?

For twice the price of well established factory match ammunition.

This feels like a corporate party favor, not a serious match or defensive product.

But if you want some extra ‘Merica on your .308 rounds, True Velocity has your back.

Keith is the Editor-in-Chief of GAT Marketing Agency, Inc. A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009, he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.