The ATF wants YOU! …to SWAT your Ex.

I’m not kidding.

This is the official ATF Social Media post for Valentine’s Day. If you are bitter at your ex, get revenge by sending the ATF after them. Hate your ex’s dog? Same solution.

The said, “Valentine’s Day can still be fun even if you broke up.”

Gone through something that is generally considered one of the more traumatic social situations in our lives? Use it for vengeance with the ATF! Turn them in for ‘illegal’ gun activities. I’m sure nobody would ever abuse this suggestion during this emotional time of their lives after a close intimate relationship went to hell in a handbasket.

Criminal misuse of police resources is never a thing, that’s why it is a crime after all.

SWATing (Where a false high priority call is put into the police in an attempt to get a tactical team to kick in somebody’s front door and arrest or shoot them) isn’t a thing either, right? That’s why we have a whole term for it. SWATing.

The fact that the official Social Media minion for the ATF put this brazzen a message out into the world is meme grade at its finest. The most common reaction I’ve seen online is, “No, they didn’t!”

It seems farcical, but it is the absolute honest Valentine’s Day post from the ATF. Snitch on your ex for revenge. Ballsy. Bold. Progressive even!

The Federal Agency that gets clowned more than the TSA… bold move, let’s see how it works out for them.

From an Public Relations standpoint this is a very very baffling post. It encourages some of the worst excesses of human nature and emotive behavior associated with revenge. It comes off as trying to be tongue-in-cheek, but with incredibly dark and vicious undertones.

Police have been used to abuse ex-significant others. Law Enforcement have been used to harass and intimidate. The ATF themselves do not have a stellar track record of using restraint (Waco, Ruby Ridge) in situations involving firearms and are therefore the organization a vengeful ex would absolutely pick to overreact and harm someone.

The ATF should be running the absolute most vanilla accounts on social media that they possibly can. Every charity event. Every time they help a little old lady cross the street. Any community educational event or anything that can be a sunshine and rainbows post of the good the ATF does. Those should be their only focus in the social media sphere, they have enough negative baggage they have to carry.

Nope. Vengeance with extreme prejudice and malice of forethought.

Happy Valentine’s Day.

Keith Finch
Keith is the Editor-in-Chief of GAT Marketing Agency, Inc. A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009, he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.