Victory First officially announced today the creation of its lifestyle brand, Victory Wear. Victory Wear, a Division of Victory First will produce lifestyle and apparel items that resonate with the “everyday carry” community.
The debut offerings feature attractive graphics on a variety of American-made T-shirts, decals, and PVC patches. The theme of all Victory Wear products focuses on mindset and preparedness to protect family, hearth, and home. If you carry a concealed pistol daily, or keep a carbine handy in your vehicle or around the house, Victory Wear is a brand designed for your the way you live your life.
Although some of the themes will be staples within the brand, most will be limited runs. While the initial run is fairly focused, there are over a dozen different themes slated for release before Independence Day.
“There are some great lifestyle brands in this industry, but most have a very pronounced military-feel to their products. As a former Marine, I love those brands, but not everyone who carries a gun is a veteran. We created Victory Wear to reflect the values and mindset of the everyday American who carries a gun to protect himself and the people he cares most about,” said Matt ‘Jake’ Jacques, owner of Victory First and Victory Wear. “If you take on the responsibility of carrying a gun every day, you’ll ‘get’ our products. They are a reflection of that mental and emotional commitment.”