Ummmmm… Ok… Have fun with that..

In the greatest thing I’ve seen on the internet today, South Dakota has apparently embraced the drugs. The hard ones. They’re on Meth!

Okay, they aren’t actually on the Meth (well, that I know of.. maybe) but the campaign they spent $449,000 to launch certainly didn’t go through any marketing proofing and has instead delivered us internet hilarity.

Is this firearm related?


But it’s funny. It has made my life better for reading it.

The entire state is on Meth. On combating the methamphetamine epidemic… totally what they meant.

It is what they meant. The young users of illicit substances in South Dakota are reportedly at twice the rate of the national average and with substance abuse being closely linked to early deaths and violent crimes associated with acquiring the drugs.. it is a problem. Addicts routinely use dangerous and often violent methods for feeding their habits.

However, marketing a message is often more critical than the message itself. Combating addiction is vital, but this campaign has derailed itself with poor message management.

Why is this relevant to us in the gun space? Because message clarity and management is vital to our efforts to communicate clearly with an undereducated general population. Imagine seeing, “Murder. We’ll take care of it.” slapped up beside a man with a badge and a gun advertised through Chicago… or Texas right now.

All the bad.

Keith is the Editor-in-Chief of GAT Marketing Agency, Inc. A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009, he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.