SilencerCo continues to blow my mind with innovation and creative advertising. The Stop The Noise campaign they created was pure brilliance for example and now they are taking that message to a new group of shooters and non-shooters.
You can get an idea of what they are doing with replacing iconic movie guns with the SilencerCo Maxim.
Here is what Josh Waldron, CEO of SilencerCo had to say about reaching a new market.
“SilencerCo is able to reach the younger millennial audience because that’s actually a large portion of the people who make up our company We can understand and market to that group because we are that group. My advice to companies looking to reach a younger demographic would be to consider hiring professionals from that particular demographic to run your marketing division; that way, you produce content that speaks to your desired market and really hits the mark.”
We are looking forward to getting our hands on one the Maxim and expect to have a review as soon as they are available to media.