Sig’s ‘The Movement’ joins competitors in raising silencer awareness (VIDEO)

Joining its competitors, Sig Sauer launched a marketing campaign Tuesday to promote not just its brand of silencers but also increase awareness about the process to buy the heavily regulated item.

Dubbed “The Movement,” the campaign parallels strategies like SilencerCo’s “Fight the Noise” project and the “Suppressors are Legal” campaign, and Advanced Armament’s “CanU.” Along with detailing the buying process, the effort discusses the historic roots of government-mandated regulations, offers support to redefine the item as a safety device and advocates further deregulation.

Such growing advocacy has contributed to the recent rise in silencer sales — a 39 percent jump from 2014 to 2015 — and a number of states to pass laws that decriminalize the use of a silencer while hunting. Currently the items are legal in 41 states.

Sig details “The Movement” on its website where it provides information in a usable, reader-friendly format and polished videos that discuss the science behind the technology as well as key talking points for the discussion about silencers.

“Our desire at Sig is to create the best silencers in the world, and have them be accessible and affordable to every customer,” said Kevin Brittingham, president of the Sig Sauer Silencer Division. “Sig is focusing not just on the technology, but also advancing legislation to make silencers more available.”

Sig’s new line of suppressors is both innovative and affordable, with features like a “tubeless” welded baffle models cutting costs and reducing complexity.

Source: www.guns.com/2015/10/15/sigs-the-movement-joins-competitors-raising-silencer-awareness-video/

Avatar
This article was syndicated from Guns.com Guns.com is a niche news web site that publishes original reporting on the wide range of topics within the gun world. We publish Monday through Saturday. Our approach is to explore the topic of guns through the widest lens possible, to deliver these findings as fairly and accurately as possible and to host the opinions and perspectives of our writers and readers as selflessly as possible, trying our best not to get in the way of our contributors. Our desire is to allow our writers and readers to tell their stories, no matter what the story is, as long as we believe a) it will benefit or interest gun owners and b) conforms to ethical journalistic methods and practices. Our headquarters are in Illinois but our contributors submit to us from across the United States — from Maine to California, from Texas to Alaska and every state in between.