Sig Sauer sends Half-a-Million to the NSSF

SIG SAUER to Donate $500,000 to NSSF for Industry Support

Right no the heels of SHOT, the NSSF’s single largest event of the year, being cancelled due to the ongoing viral infection, Sig Sauer announces its plan to help support the NSSF through 2021 with a $500,000 donation.

SHOT Show is NSSF’s leading cash producer to do all that it does for the industry in a given year, including programs like Project Child Safe. With SHOT not happening that cash flow for NSSF work was cut drastically short. Think about a company that could only sell its product one week a year and then that week gets cancelled, that was SHOT to the NSSF.

Sig Sauer is coming to help them get to 2022.

NEWINGTON, N.H., (October 30, 2020) – Today SIG SAUER, Inc. announced the donation of $500,000 to the National Shooting Sports Foundation (NSSF) to support the important work the NSSF is doing on behalf of the entire shooting, hunting, and outdoor industry.  During the onset of the COVID-19 pandemic, the NSSF was instrumental in defending the industry and insuring retailers and manufacturers alike were declared essential to personal safety and the defense of America and kept our respective businesses open.

“It’s disappointing that we will not be able to gather as an industry in 2021 at SHOT Show.  However, given the recent rise in COVID-19 cases throughout the world we fully support the difficult decision of the National Shooting Sports Foundation to cancel SHOT Show,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales.  “The NSSF, and its staff, are truly remarkable and all of us at SIG SAUER are thankful for their continued efforts.  In the absence of SHOT Show, SIG is pleased to announce a $500,000 donation to support the NSSF’s ongoing work in education, safety initiatives, compliance and security resources, import/export guidance, consumer activation initiatives, government relations, and operational needs for 2021.”

To learn more about the National Shooting Sports Foundation visit nssf.org.

About SIG SAUER, Inc.SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 2,000 employees across eight locations.  For more information about the company and product line visit: sigsauer.com.
Keith Finch
Keith is the Editor-in-Chief of GAT Marketing Group editor@gatdaily.com A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009 he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.