Jesse James signs deal with NRA for 2A-themed apparel line


West Coast Choppers CEO Jesse James and the National Rifle Association announced a new licensing deal that will see the custom bike and firearms maker venture into Second Amendment-themed apparel.

The branded clothing line, NRA Originals, will launch later this summer with hats and shirts.

James gained notoriety through a series of TV shows on the Discovery Channel showcasing his signature style and custom motorcycles. His “outlaw persona” has gathered a large fan base — one the NRA hopes to tap into.

The gun lobby group said in a release that James’ tenacious business and marketing approach as well as his savvy design capability are what drove the organization to add him to their roster.

“The NRA is excited about Jesse’s NRA Originals line of product and what it brings to the organization. We feel even more fortunate to have him with us in this fight for freedom,” NRA Executive Director Kyle Weaver said in a statement.

James is no stranger to firearms and gear. In 2013, the craftsman launched Jesse James Firearms Unlimited. Based out of gun-friendly Texas, J.J.F.U. offers high-end 1911s, ARs, and suppressors with James’ rugged flare.

The partnership was an obvious one for James, who said he hopes to bring his unique style to the NRA brand.

“I am a lifetime NRA member. I am very proud to have this partnership with an organization with such deep Americana roots,” James said in a statement. “My main goal with NRA Originals is to create products that embrace that American lifestyle, and celebrate the support of the Second Amendment.”

Source Article from

This article was syndicated from is a niche news web site that publishes original reporting on the wide range of topics within the gun world. We publish Monday through Saturday. Our approach is to explore the topic of guns through the widest lens possible, to deliver these findings as fairly and accurately as possible and to host the opinions and perspectives of our writers and readers as selflessly as possible, trying our best not to get in the way of our contributors. Our desire is to allow our writers and readers to tell their stories, no matter what the story is, as long as we believe a) it will benefit or interest gun owners and b) conforms to ethical journalistic methods and practices. Our headquarters are in Illinois but our contributors submit to us from across the United States — from Maine to California, from Texas to Alaska and every state in between.