How a Winchester linked to Geronimo sold for $1.1 million

It was almost a regular Saturday on the Illinois side of Quad Cities near the Mississippi River, where the Rock Island Auction Company sold a rifle now valued at $1.1 million, setting a new record for a single firearm sale.

The antique Winchester 1886 bore a personalized inscription for Henry W. Lawton, a Medal of Honor recipient presented the rifle for capturing Geronimo.

Lawton, then a captain in the Army, led the 1886 expedition that captured the Apache warrior. According to a report of the pursuit, Lawton with his cavalry of soldiers tracked Geronimo south of the U.S.-Mexico boundary. They eventually wore down the native warrior and his band of followers since the group had little time to stop or rest. Together, they returned to Ft. Huachuca, Arizona, where Geronimo surrendered to Lawton’s commanding officer.

The rifle was the first off of a production line and presented to Lawton by fellow Army officer George E. Albee, who served alongside him while pursuing Geronimo. An inscription reads, “Albee to Lawton.”

“No question the rarest Winchester firearm that we’ve ever offered in my opinion — in our opinion. It’s the most significant Winchester rifle ever offered before,” said Kevin Hogan, president of the auction company and an auctioneer. “Serial number one of an iconic production model, Winchester 1886, with just unbelievable American history, so we’re excited to have it. We’ve had a lot of fun with it. But without further adieu let’s get this thing sold.”

In the first minute, multiple buyers hit slapshots and drove up the price to $850,000, more than double the initial asking, and that’s when bids slowed to a walking pace.

Hogan stepped down from the podium to address the remaining two buyers, represented by men sitting at the phone bank. Both had a phone receiver wedged between his shoulder and chin and then a free hand in the air holding a green placard that identified the bidder by a number. The audience watched knowing any bid could be the last.

“And now $850,000. Eight-fifty, now nine-hundred? Eight-hundred-and-fifty-thousand and now nine-hundred,” Hogan said.

“Mr. (Chris) Cox, anytime you wanna jump in,” he said to the National Rifle Association executive who, like the rest of the audience, watched the shootout play out in real-time. Then in a moment taken by laughter, bidders remained focused and the price jumped to $900,000.

“Nine-hundred bid nine-fifty? Nine-hundred bid nine-hundred-fifty-thousand? Would you bid nine-fifty? Would you bid nine-fifty? Nine-fifty bid!” he said, and then for 18 seconds drove the price toward a million. “I can’t wait much — one million!”

The audience applauded the milestone as Hogan repeated: “One million. One million. One million.” Then he turned to the other bidder and leaned in. “Would you bid one-point-one-million? Would you bid one-point-one-million?”

As the man operating the phone repeated the price, Hogan continued: “It must be one-point-one-million. The phones are in. One million dollars. It must be one-point-one-million. What does he think of one-point-one-million?”

“Kev, do you take credit card?” an audience member asked. In response, Hogan stepped out of the moment. “We, we do take credit cards,” he said, like a well-timed punchline, and then returned. “One million is on the phone. It must be one-point-one. What does he think of one-point-one? Would he do one-point-five?”

“Damn,” said an audience member.

“I have one million. Will he do one five? A million-fifty-thousand? I’m sorry,” Hogan said.

The man on the phone relayed the price: “One-million-fifty-thousand?”

“A million is on the phone. It must be a million-fifty-thousands — one-million-fifty-thousand!” Hogan said. “Now one-one. And now one-one. And now one-one. And now one-point-one-million. I’ll give you the same amount of time. A million-fifty-thousand, it must be one-point-one-million. It must be one-point-one-million. It must be one-point-one. One-point-one! And now one-point-one-five.”

The man on the phone repeated: “One-point-one-five?”

“It must be one-point-one-five. The phones are in. It must be one-point-one-five. It must be one-point-one five. The phones are in. We’ve come so far. It’s no doubt a national treasure. No other chance. There’s nothing else like it. It must be one-million one-hundred-fifty-thousand,” Hogan said.

As the man on the phone repeated the price, he relayed the buyer’s responses, then asked, “Are you sure?

“In or out? I gotta give it a last call. Selling once at one-point-one-million,” Hogan said.

“No. You’re saying no?” the man asked the buyer.

“Selling twice at one-point-one-million.”


“For the third and final time. One-point-one-million — or one-point-one-five.”

“He’s giving you one more chance,” the man told the buyer.

“One-point-one-five. Fair warning.”

“You’re saying no?”

“Sold it at one-point-one-million! I believe that’s a new world record. Thank you. Thank you.”

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