It made the round online yesterday but in case you missed it the young lady pictured above demonstrated how to jump onto the industry blacklist.

Rochelle Hathaway gave an interview to Glamour magazine. You can find it sixth down the rolling page from the top as Glamour highlights several women they ran into.

Their interviewees ranged from 19 to 50 and answered the targeted questions about private gun ownership and mass shootings with the standard array of answers that amount to “If you want me to trash my own industry on record, no.”

Then there was Ms. Hathaway. Rochelle did not give those typical answers.

What do you say to people who question the value of a private citizen owning a gun?
I think that if there were less guns, there would be less shootings, period. If the government came in and decided to take the guns away, I wouldn’t be mad about it. I think it’s important to be able to feel safe in your home, but you don’t need more than three guns. You don’t need to own a semiautomatic weapon or a silencer.

When mass shootings or school shootings happen—like the one this week—does it ever make you rethink your position?
Going to the Second Amendment, I don’t think they had AK-47s and everything else in mind [when they imagined] the right to bear arms and protecting yourself. At SHOT show, you can kind of see how much it’s evolved into thousands and thousands of people dumping millions and millions of dollars into the industry…. I guess I’d say it’s almost unfortunate people think that they need so much.

-From the Glamour Article

Everyone is entitled to their views and opinions no matter how well informed or misinformed they may be. My opinion on pharmaceuticals is worth the equivalent of an empty McDonalds hash brown wrapper but I still have opinions.

Rochelle Hathaway may even have escaped more than the most cursory of industry grumblings and snide remarks if she were just another face in the crowd… but she was not.

Hathaway, a flight attendant by trade, is (was) an associated shooter with Taran Tactical Innovations. TTI has a reputation for holding a space in the firearms industry associated with young fit female shooters and some close ties with Hollywood.

We have Taran Butler and TTI to thank for entertaining adrenaline projects like John Wick.

TTI’s choice in Rochelle… let’s call it a lesson in lightning public and commercial relations combined with a necessity to understand the opinions and motivations of people who are front facing your company.

We were surprised to see an article recently published in a beauty magazine quoting a promotional model and friend of our company, Rochelle Hathaway, who made certain impromptu statements to a reporter during Shot Show.

We were unaware of the interview and we did not condone the interview or the statements made by Rochelle. Rochelle has never been authorized to speak on behalf of our company or its founder, Taran Butler. As of today, we have cut all professional ties with Rochelle.

While we respect everyone’s right to free speech, Rochelle’s statements were inappropriate and do not represent our company’s vision and beliefs. We have and will always support Second Amendment rights, and we will continue to educate and promote the safe, legal ownership and handling of firearms. – Taran Tactical Innovations, Facebook

So if anyone out there wants a very fast and public exit from the firearms community

  1. Become associated with a large and public name (the more controversial the better) in the firearm industry.
  2. Support gun control at the largest shooting sports show in the nation.

Exit complete. I can guarantee this strategy will work for other industries as well.

Keith is the Editor-in-Chief of GAT Marketing Group editor@gatdaily.com A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009 he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.