‘Don’t Lie for the Other Guy’ Comes to Atlanta (VIDEO)

The gun industry’s top trade association brought its national campaign targeting straw purchases to Atlanta this week.

The National Shooting Sports Foundation partnered with state and federal agencies last week to raise awareness across the city about the stiff penalties facing those who buy a gun for a prohibited person — a crime punishable by up to 10 years in prison and a $250,000 fine.

“The firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said Lawrence Keane, NSSF vice president and senior counsel.

Billboard advertisements — featuring the message “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.” — will appear along Interstates 20, 75, 85 and 28 and other routes within the metro area. Radio stations airing public service announcements include WBZY-FM (105.3), WHTA-FM (107.9), WSTR-FM (94.1), WVEE-FM (103.3), WWPW-FM (96.1), WYAY-FM (106.7)

Federally licensed gun dealers in the Atlanta area will also receive advanced training materials on how to better identify straw purchasers, the NSSF said. Each month, dealers process between 35,000 and 70,000 applications for Georgia residents in the FBI’s National Instant Criminal Background Check System — the database retailers use to verify a potential buyer can legally own a firearm before completing the sale.

The NSSF created the Don’t Lie campaign nearly 20 years ago in coordination with the Bureau of Alcohol, Tobacco, Firearms and Explosives, the Department of Justice and the Office of Justice Programs. So far, the campaign has reached more than a dozen major cities from coast to coast — including New York City, San Diego, Chicago, Houston and Cincinnati.

This article was syndicated from Guns.com Guns.com is a niche news web site that publishes original reporting on the wide range of topics within the gun world. We publish Monday through Saturday. Our approach is to explore the topic of guns through the widest lens possible, to deliver these findings as fairly and accurately as possible and to host the opinions and perspectives of our writers and readers as selflessly as possible, trying our best not to get in the way of our contributors. Our desire is to allow our writers and readers to tell their stories, no matter what the story is, as long as we believe a) it will benefit or interest gun owners and b) conforms to ethical journalistic methods and practices. Our headquarters are in Illinois but our contributors submit to us from across the United States — from Maine to California, from Texas to Alaska and every state in between.