Businesses Shouldn’t Insult Gun Owner. Not a threat, Economics.

I’ve been a bit slow on articles of late.

For this I apologize, but as you guys well know we do in fact have lives, jobs, families, etc. that take precedence over this hobby of writing and sharing.

Charlie and I love writing for you, it’s why we do it, so bear with us as we crank out some projects that are in the works for all of you.

Your patience and support is appreciated beyond measure.

Now readers… chew on this

 

Full story here: http://www.washingtontimes.com/news/2014/mar/18/sc-pub-sparks-outrage-sign-calling-gun-owners-lose/#.UyjDKfcBS9M.facebook

CCW

This sign was recently posted in South Carolina at a brew pub of sorts. I tried to find the Facebook page but as of my last scouring it was gone. Not surprising given the backlash a posting like this can and did generate.

The predictable and (in my opinion) fairly justified rebuttable from gun owners across the internet has sunk their ratings across many review boards in addition to killing their social media reputation. (Update they are now working with Yelp to get the reviews removed)

While many of the comments are low brow and tasteless on our part as the gun owning community (we are in no need of bad imagery, our opposition dreams up enough out of thin air as is) in this particular case, they started it.

I’m all for the first amendment rights of my fellow Americans, even and especially those whose views differ from mine, it is necessary to have differing viewpoints in order to further meaningful discussion.

Meaningful discussion, however, has never included Ad Hominem attacks like “Douchebag”… ever. When one side insults another you’re no longer discussing anything, you’re arguing and getting nowhere fast. When you open with an insult, you’ve lost before you’ve begun if your goal was to change hearts and minds.

If your goal was to insult, congratulations on your unoriginality you’ve just done something literally everyone else on the planet has at some point or another. You have won no one over. Insults are most effective and at home among friends and likeminded people, we use them to vent our private frustrations to sympathetic ears, in this they are very useful.

Where they are not useful, as this business has found to their detriment, is in expressing frustration and perspective to the people you are frustrated with. Or in this particular instance the owner seems to hate concealed carriers with a borderline rabid passion.

Poor business decision. We don’t need to address the inaccuracy of the opinion, it is quite self-evident to this audience, let’s focus on the economics.

As a business of any type you are out to sell a good or service first and foremost. This sale of good or service is your number one concern, it should be ever present in your thought process on every decision you make regarding your business interacting with customers.

As implied above we are disregarding the rather preposterous theory that this sign would lead a rational gun owner to harm the business owner in any way other the economically through loss of business. Any gun owner who would do harm physically to the business or staff likely didn’t need the sign as a trigger for violence and also likely can’t legally own the gun anyway.

So, economically, why shouldn’t a business (especially one that relies on high foot traffic, like a bar or restaurant) turn us away?

Money. Yes, that simple.

Gun owners, concealed carriers even more so in many cases, have money. They have also displayed a willingness to spend said money on things they both enjoy and consider important. We enjoy shooting, we own guns, and we value self-defense enough to invest highly in it.

As a business owner this indicates our willingness and capacity to help you by buying your good or service!

Breakdown (Using Michigan as an example)

  • CPL Required class ~$100.00
  • Firearm: $400.00-1000.00
  • Ammo/Year: ~$150.00 (Practice and carry, assuming 500 rounds give or take)
  • Holster: ~$50.00
  • License Fee: $105.00

Not even touching on the fact gun owners own an average of 4 guns, this establishes a bare minimum of about $800.00 investment into serious preparation for a statistically low probability occurrence. Statistically speaking only roughly 1% of people who have a prepared self-defense will need it in any given year.

That’s $80,000.00 invested per $800.00 that “paid off” so to speak, or one person who had a gun and needed it for defense, spending minimally $800.00, among one hundred gun owners who all have that same $800.00 invested for defense, now a total of $80,000.00, but were not in a life threatening encounter. By strict definition that was now an unnecessary expenditure for those ninety-nine but all of them gladly paid the money to be prepared just in case, insurance spending.  As gun owners we know our investment in our hobby and self-defense pay off in a myriad of ways but again I want to emphasize this as an analysis of our potential value as spenders and our proven capacity to spend money in free trade after gauging our need and desire. This is exactly what the business owner wants regardless of their personal feelings, they want buyers.

Our monetary value to business is proven. We invest in low probability need, so what are the chances we invest in higher probability wants and needs? Like food and drink from a friendly establishment?

Additionally, in Michigan at least, CPL holders are, by my rough estimate, 5% of the adult population, gun owners in general are a far higher percentage than that. That’s a great deal of high probability revenue you are pushing away as a business owner who alienates a client base.

So in closing, my friends, we have the exceptionally potent tool of economics as another bit of leverage nudging more and more businesses toward more open minded regard of gun owner’s rights. This in addition to the information on criminality among concealed carriers is a very compelling argument in favor of attracting our business.

So if you find a business with a less than favorable stance toward firearms (there are no shortage). Engage in a polite and slow educational discussion, planting the seeds for their own consideration, a rational mind will get past prejudice and fear eventually and successful business owners must indeed possesses a rational mind to continue their business success.

If in this discussion you have with the business they choose to respond similarly to the manner above… the sharing of their rather uncouth opinion with the general public can and does deliver its own result.

Your professionalism combined with the facts will win, eventually, most of these situations. Keep that in mind, especially when dealing with “fence straddled” individuals and businesses.

Keith is the Editor-in-Chief of GAT Marketing Group editor@gatdaily.com A USMC Infantry Veteran and Small Arms and Artillery Technician, Keith covers the evolving training and technology from across the shooting industry. A Certified Instructor since 2009 he has taught concealed weapons courses in the West Michigan area in the years since and continues to pursue training and teaching opportunities as they arise.