San Antonio, Texas (January 2, 2020) – Blaser USA, the official U.S. importer for Blaser, Mauser, Sauer, Rigby and Minox, is now operating under the new name of Blaser Group. The name change is a key component in the global branding strategy of the portfolio of companies in the L&O Hunting Group.
“The transition from Blaser USA to Blaser Group reflects a significant milestone in establishing consistent branding around the world. In all key markets, Blaser Group will represent our fine German and English brands” said Jason Evans, CEO of Blaser Group (USA division). “All U.S. consumer brand strategies and business operations will remain unchanged.”
Blaser Group recently added the new Blaser R8 Ultimate and Ultimate Leather to its renowned line of bolt-action rifles. The R8 features a straight-pull action and is among the world’s fastest and most modular hunting rifles.
London gunmaker John Rigby & Company has released a new limited edition ‘W.D.M. Bell’ model of their Highland Stalker rifle, paying homage to adventurer Karamojo Bell. The African big game hunter is celebrated worldwide as an advocate for accurate shot placement using smaller caliber rifles, a technique he perfected by the dissection and study of the skulls of elephants he shot, namely with his .275 Rigby. This limited run of only 50 rifles is the first in Rigby’s new Heritage series and will be offered in .275 Rigby, like Bell’s original rifle.
About Blaser Group
The Blaser Group is the official U.S. importer for iconic German firearms brands Blaser, Mauser and J.P. Sauer; English gunmaker John Rigby & Co.; and Minox optics. Established in 2006, the company which is based in San Antonio, Texas works with over 200 authorized Blaser Group dealers across all North American states, with this figure continually growing. Today the Blaser Group’s industry-leading product portfolio includes bolt-action, combination rifles and over-and-under shotguns designed specifically for game hunters and competitive target shooters. Its custom shop offers exclusive engravings, design work and custom finishing for bespoke guns. With recent innovations, Blaser Group has gone on to expand its product portfolio into cutting edge optics and accessory lines. For more information about the company and product lines, visit: www.blaser-group.com.